AI: Amazing Innovations for your Clinic

New Technologies and Leadership in the Future of the Veterinary Sector

FLORENCE, December 4-6, 2025

We've reached the eighth edition of the Veterinary Business Conference in Florence.

Over the years, we’ve evolved from focusing on Practice Management to team dynamics, and more recently, our conferences have centered on Clinical Communication and technological innovation.

We’ve hosted international speakers from Europe, the United States, Canada, and Latin America. Each of them brought their expertise to the Florentine stage, sharing their research and contributions to the development of modern, up-to-date Veterinary Medicine.

This year, we’re once again exploring the evolution of our profession—the changes we’ve faced, those currently underway, and those on the horizon. Artificial intelligence is already present in our world and will become even more so in the years to come. Will it bring only benefits, or also risks and uncertainties?

We'll just have to discover it together from December 4th to 6th, 2025!

Conference Venue

This year, the Conference will once again be held at the Grand Hotel Baglioni, a 4-star hotel located right in the city center.

A special discount is available for conference attendees for a 2 or 3-night stay, depending on your needs.

For more information or special requests, please contact the hotel directly.

Other Hotels in the Area:

Speakers

Giulio Deangeli

Discover more

A neuroscientist who earned five degrees simultaneously in Pisa and conducted research at Harvard, with findings published in Science. He is the author of “The Genius Method” and is dedicated to volunteer work. He was appointed University Fellow by the Aspen Institute.

Adele Williams Xavier

Discover more

A specialist in equine internal medicine, she is an expert in AI and veterinary clinical data. She has supervised the development of clinical AI tools and the improvement of data quality. She manages Ai-WX.com, providing consultancy to veterinary companies on the ethical implementation of AI and data monetization.

Paolo Peppucci

Discover more

Paolo, a veterinarian and founder of three hospitals in Italy, possesses extensive experience in managing complex veterinary facilities and large teams. An expert in Practice Management and an international speaker, he holds a Bocconi certification. He currently provides strategic consulting to veterinary companies, focusing on leadership, team dynamics, communication, and process optimization.

Christopher Pinard

Discover more

The CEO of ANI.ML Health Inc. and a Professor of Oncology at Guelph, he focuses on developing AI platforms to identify tumor biomarkers in animals. He advocates for the use of technology to improve clinical outcomes and has co-authored publications on the application of AI in oncology.

M. A. Diaz (Pancho)

Discover more

A veterinarian and certified coach, founder of New Way Coaching, he has trained hundreds of veterinarians in leadership and communication. He is a co-author and lecturer for courses on clinical management and communication, an international speaker, and author of “7 keys to successfully managing a veterinary clinic” and the comic book “Eladio Veterinario.”

Alison Lambert

Discover more

After graduating in 1989, Alison worked as a veterinarian, then in companies (Hills, MARS), where she developed a passion for Customer Experience. In 2001, she founded Onswitch, her multi-award-winning company that offers veterinary clinics research, marketing, training, and consulting, promoting a client-centric approach. She is also an author and international speaker.

Simone Scoccianti

Discover more

After working in Oslo, in 2002 he founded Florence’s first 24-hour veterinary clinic, which has since become a reference hospital. Specializing in communication, leadership, and team building, he is a consultant and international speaker. He is a founding member of EACHVet and the Scientific Director of the Veterinary Business Conference in Florence since 2016.

Workshop Speakers

Massimo Serreri

Discover more

A veterinarian, digital entrepreneur, and expert in veterinary business, he is a key reference for strategic innovation. Co-founder of Brave Vet Business and Prosperity for Vet, he specializes in Artificial Intelligence (AI) to improve performance and the integration of AI within the veterinary sector.

Cinzia Batà

Discover more

A veterinarian who graduated in 2002, he began his career with internships and a year at a 24-hour clinic in Florence. In 2005, he founded and directed his own Veterinary Center in Catania. Alongside his clinical work, he specialized in business coaching and team coaching. Today, he offers consulting, develops training content, and creates opportunities for the success of colleagues and veterinary clinics.

M. A. Diaz

Discover more

EKIM is a cartoonist, illustrator, and graphic designer with over 10 published projects and numerous collaborations. Author of 20+ fanzines and 3 comic books, his recent work “Eladio Veterinario” explores visual metaphors. He will be presenting a children’s illustrated book in Mozambique in 2025 and is currently working on new projects.

Program

Thursday, December 4th

09:30-13:30 Workshops

Sponsor	Workshop	Host
	Metabolomics as an Innovation in Veterinary Medicine FREE ENTRY	B. Nazarov
	The Client Journey in the Clinic of the Future FREE ENTRY	A. Lambert

Schedule	Speech	Host
13:30-14:00	Registration
14:00-14:30	Conference Opening	S. Scoccianti
14:30-15:30	AI in medicine: what’s happening…	G. Deangeli
15:30-16:10	AI and our profession: where are we now?	A. Williams Xavier
16:10-16:40	Coffee Break
16:40-17:20	“The Third Wheel”: AI in the Consulting Room	C. Pinard
17:20-17:35	Sponsored Presentation
17:35-18:15	Does it make sense to think about doing without it?	A. Williams Xavier

Friday, December 5th

Schedule	Speech	Host
09:00-09:40	Can I Help You?”: AI as Our New Assistant	C. Pinard
09:40-10:00	Sponsored Presentation
10:00-10:40	Deep Tech = Deep Fear?	G. Deangeli
10:40-11:10	Coffee Break
11:10-11:50	Defining Moments: The Keys to Creating a More Human Workplace	M.A. Diaz
11:50-12:05	Sponsored Presentation
12:05-12:45	Non-Human Leadership: Does It Really Make Sense?	P. Peppucci
12:45-14:10	Launch
14:10-14:50	Is Artificial Customer Service Possible?	A. Lambert
14:50-15:30	Will We Communicate Better Between People Thanks to a Computer?!?!	S. Scoccianti
15:30-15:50	Sponsored Presentation
15:50-16:30	The Third Space: Visual Thinking to Connect People	Diaz & Diaz
16:30-17:00	Coffee Break

17:00-19:00 Workshops

Sponsor	Workshop	Host
	How to Create Your Own Visual Vocabulary FREE ENTRY	Diaz & Diaz
	AI: Practical Applications BY INVITATION OF THE SPONSOR	A. Williams Xavier
	Coaching as a New Form of Leadership BY INVITATION OF THE SPONSOR	C. Batà

Saturday, December 6th

Schedule	Speech	Host
09:00-09:40	Will AI Truly Dehumanize Medicine?	A. Williams Xavier
09:40-09:55	Sponsored Presentation
09:55-10:35	I Want to Speak to the Manager!!!: AI and Customer Complaints	A. Lambert
10:40-11:10	Coffee Break	G. Deangeli
11:10-12:00	Round Table Discussion with the Speakers

12:00-13:30 Workshops

Sponsor	Workshop	Host
	The Four Pillars of Technological Innovation for the Clinic of the Future FREE ENTRY	F. Asselle
	AI Agents BY INVITATION OF THE SPONSOR	M. Serreri
	Co-pilots in the Clinic of the Future (and Present…) BY INVITATION OF THE SPONSOR	C. Pinard

Workshops

Durante la conferenza, nelle giornate di venerdì e sabato, verranno organizzati 8 workshop. Ognuno di questi laboratori potrà ospitare fino a 30 persone e pertanto per accedervi sarà necessaria la prenotazione. Ogni workshop sarà sponsorizzato da uno degli sponsor dell’evento.

Venerdì 05/12

Sala	Oratore	Sponsor
1	A. Williams Xavier
2	C. Pinard
3	M. Serreri
4	C. Batà
5	P. Peppucci

Sabato 06/12

Sala	Oratore	Sponsor
1	A. Lambert
2	C. Pinard
3	M.A. Diaz
4	S. Scoccianti
5	P. Peppucci

Buy Your Ticket

Event Ticket

€ 350,00

Includes:

For further information, please write to: info@vetfriendlyconsulting.com